The Neuro-Semantics Values


By. L. Michael Hall Ph.d

The Neuro-Semantics Values

Beyond the advancements in models and applications, one of the distinctions between Neuro-Semantics and NLP are the Values which hold us to a high level of ethics.  Neuro-Semantic NLP consists of powerful technologies. Below are the 7 values of Neuro-Semantics which uphold our standards & ethics, as well as the benchmarks for measuring them in yourself. Please leave your comments below and let me know what you think…


1) Apply to self.

To walk the talk, reflect on our own development, and lead by going first in self-application. Our standard is to be congruent and personally aligned, to increasingly develop our state management skills and practice, to always be learning and improving. The counter values are incongruence, lack of state management, hypocrisy, mere image management.


Monitor behaviors and trainings for congruency.
Attend courses 
regularly to continue our own education and training.
Let others evaluate and benchmark our work and skills with an attitude of openness to correction.
Resiliently handle upsets and challenges by separating person and behavior.

2) Collaborative cooperation.

To get along with each other, to “play well together,” to be good team members, to contribute and support each other. To respect each other, to recognize the innate value and dignity of others, to accept them and distinguish between person and behavior, to support the person while speaking to the needs of the behavior. The counter values are competition, gossip, backbiting, judgments of person, tri-angling.


Acknowledge the contributions of others.

Give credit for materials, patterns, and models.
the value of others even when we disagree.
Frequently co_lead, co_train, and co_write with others.
Give account of what and how we conduct ourselves as trainers.
Recognize the vital role that I play for the success of the larger vision.
Respond with care and compassion.
Welcome differences and looking for ways of cooperating.
Pace as we respond to people.

3) Peak performances.

To take effective action on what we know, to receive feedback and refine our skills so that we become productive and efficient in our performances. The counter valuesare “talk, talk, talk,” lack of productive action, procrastination, ineffectiveness.


Check quality of our actions and speech for effectiveness and productivity.
Recognize the importance of the keeping our credibility, honor, and legacy.
Create products, patterns, books, trainings that add massive value.
Demonstrate quality product knowledge, development, and service.
Continually refine current products and innovate new ones.

4) Abundance.

To create richness, wealth, and to lead by going first and showing the way, to give back to others, to contribute, to live knowing that we can do so much more together than alone. The counter values are scarcity, competition, and pettiness.


Refer people to our colleagues.
newly created patterns in articles, posts on egroups, etc.
Pay royalties 
for the training manuals.
participants and clients by giving more than what’s expected.
Live congruently in a spirit of open generosity.

5)Responsibility and integrity.

To assume personal responsibility for our primary powers (thought and emotion, speech and behavior), to eliminate excuses and rationalizations when we have made a mistake, to take initiate, to be proactive, to recognize our responsibility for our actions and our contributions in relation to others. The counter values are blaming, judging, rationalizing, justifying, etc.


Cohere to the code of ethical conduct to demonstrate emotional intelligence and integrity.
Quickly acknowledges problems, information, hurts, and problems and takes action to address such.
Quickly accept fallibility and errors in personal and business relationships to make amends.

6) Quality of customer service and products.

To create the best of experiences, trainings, products, and customer service. People come first, second products. The counter values are poor attention to detail, to quality, sloppy productions.


Devoting time and energy to taking care of customers and clients.
Asking questions about how to improve the quality of trainings, materials, etc.
Exploring feedback to discover how to use it to improve things.
Asking for feedback for improvement.

7) Direct and forthright communication.

To communicate directly and forthrightly that gets to the heart of things. The The counter values are tri-angling, gossip.


Honorably confront those who violate the Vision to win them back.
with care to hold each other accountable.
Speaking directly with those we have issues with, no tri-angling with others.
To always ask questions first, seek to understand, and only then make evaluations.


Well there we are, the Neuro-Semantics Values.  How do you measure up? What are your next steps? What are your overall impressions?

To actualizing your highest visions and values,

Jason Schneider

To receive this full curriculum + other bonus material via email, you can subscribe to my free email newsletter. It will also be shared across my various social media platforms. This is my legacy.

If you want to take this information to the next level, accelerate your learning curve and get more in depth, experiential and personalized assistance, we offer various options for you to deepen your application of Neuro-Semantics personally and professionally.

To your ever continuing growth,


Jason Schneider

Founder of the Perception Academy

Leave A Response

* Denotes Required Field