How Long Does it Take to Change a Belief? | Perception Academy

How Long Does it Take to Change a Belief?

How long does it take to change a belief?

While there might be a phase of preparation and reinforcement, the actual moment of belief change typically occurs in a fraction of a second.

Did you believe it took longer? Perhaps you just quickly changed that belief.

For me the question isn’t about how much time it takes to change a belief, but more importantly its about taking the time to find a ‘highly leveraged’ belief to change.

There are a lot of tools/protocols/techniques that focus on changing people’s beliefs (in fact, belief change is quite simple)…

But once you have a tool to change beliefs it can be in your best interest to explore before making any changes.

There is no such thing as a ‘free floating’ belief… beliefs reside in rich, robust and interconnected systems.

Changing a belief without exploring the larger system is like taking 20 minutes to repaint a small scratch on your car door — only to step back and realize that the entire door is dinged and dented.

If we need to replace the entire door you might not want to waste your time, energy and resources to repaint the scratches.

The more you explore and the take the time to understand the entire belief system and how the individual beliefs work together to create the overall experience, the more precise you can be in finding the beliefs that will give you the most influence in the system without getting sidetracked and wasting your time chasing rabbits.

Belief change only takes a fraction of a second, but finding which belief to change is worth taking your time on.

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